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February 20, 2025
Sample data news content

Fun data with TGI. A look at popular Korean baseball teams with HRC data news.

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February 12, 2025
Is radio advertising still relevant in the age of AI?

Radio is the light of the listener. The word radio comes from the Latin word radiō, which means "to shine" or "to spread". It doesn't just refer to radio waves, but symbolizes its role as a medium for conveying information and emotion. Like a light that illuminates a dark space, radio spreads warmth and messages to its listeners. Radio technology as we know it today dates back to 1901, when Canadian engineer Reginald Fessenden (1866-1932) invented the world's first [...].

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February 12, 2025
Is radio advertising still relevant in the age of AI?

Radio is the light of the listener. The word radio comes from the Latin word radiō, which means "to shine" or "to spread". It doesn't just refer to radio waves, but symbolizes its role as a medium for conveying information and emotion. Like a light that illuminates a dark space, radio spreads warmth and messages to its listeners. Radio technology as we know it today dates back to 1901, when Canadian engineer Reginald Fessenden (1866-1932) invented the world's first [...].

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February 12, 2025
Target Group Index (TGI)

The Target Group Index is a single-source survey that analyzes consumers' media usage, lifestyle, and product purchasing behavior, based on individual interviews with 10,000 consumers aged 13-69 across the country. It is the only single-source database in Korea that can analyze consumers' media contact behavior, lifestyle, and product purchase behavior in various ways. To learn more, download TGI's introduction below!

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February 10, 2025
Is radio advertising still relevant in the age of AI?

Radio is the light of the listener. The word radio comes from the Latin word radiō, which means "to shine" or "to spread". It doesn't just refer to radio waves, but symbolizes its role as a medium for conveying information and emotion. Like a light that illuminates a dark space, radio spreads warmth and messages to its listeners. Radio technology as we know it today dates back to 1901, when Canadian engineer Reginald Fessenden (1866-1932) invented the world's first [...].

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February 6, 2025
Syndicate Solution Introduction

Testing the Syndicate Solution Introduction Video

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February 6, 2025
Radio ad effectiveness
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February 5, 2025
How radio listenership has changed (since 2011)

Korea Research Radio Listening Survey MRS

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February 3, 2025
[Lifestyle]Salad

Mediterranean Diet

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